Health Trajectory
See exactly where your client stands
Show your clients where they are now — and where they could be. The trajectory chart maps their health history against future scenarios, making the case for change clear and personal.
For naturopaths, herbalists, nutritionists & holistic practitioners
Invite your client to complete a quick health form before their appointment. Receive a visual longevity report with key areas to explore — so you can research their specific imbalances, prepare with confidence, and deepen the consultation from minute one.
You're a naturopath, herbalist, nutritionist, iridologist, or holistic practitioner
You want to offer longevity assessments as part of your client consultations
You're tired of spending the first half of every session just gathering information
You want professional reports that make your practice look and feel world-class
You're ready to invest in your professional development, not just another subscription
You're looking for a diagnostic tool (this is assessment and tracking, not diagnosis)
You don't work with individual clients
You want a passive tool with no learning curve (the course exists for a reason)
Health Trajectory
Show your clients where they are now — and where they could be. The trajectory chart maps their health history against future scenarios, making the case for change clear and personal.
HealthDataLab
A professional investment, not a subscription. Our platform gives practitioners structured tools to manage client health data, generate professional reports, and track outcomes over time.
Clients complete a 4-minute health form. You instantly receive a detailed visual PDF report — ready before the first consultation.
Track your clients' health journeys over time. From dietary habits to energy levels, see clear visual snapshots of their progress.
Like having a team of specialist consultants available 24/7. Includes Herbal Medicine Advisor, Supplement Advisor, Diet & Nutrition Planner, and Clinical Diagnostics Support.
HealthDataLab
Simple onboarding. Clear reports. Continuous progress tracking.
Share a simple link. Your client fills in a 4-minute questionnaire covering their health history, lifestyle, and well-being.
Instantly receive a detailed PDF report with visual health data. Review it before the consultation to prepare with confidence.
Monitor your client's progress with visual snapshots over time. Guide their journey with data-driven insights.
Health Metrics Dashboard
Your client's biological age versus their real age — in one glance. When they see that gauge, something clicks. It's no longer abstract advice. It's personal, visual, and impossible to ignore.
BMI, waist-to-hip ratio, aging rate — all calculated automatically from the health form. You don't crunch the numbers. You deliver the insight.
Give your clients thisSample Report
Each report gives you a clear visual snapshot of your client's health — ready before you even meet.
AI Health Suite
Included in your membership. Instant second opinions, protocol generation, and business strategy.
Herb interactions, contraindications, and protocol suggestions. Like a herbal pharmacopoeia that talks back.
Evidence-based supplement protocols, dosing guidance, and brand-agnostic recommendations.
Personalised dietary frameworks for clients based on their longevity report results.
Differential assessments, symptom pattern exploration, and second opinions before consultations.
Marketing on a shoestring, pricing consultations, and overcoming the fear of visibility.
Strategic business planning, revenue optimisation, and scaling beyond solo practice.
From the makers of IRISLAB.com, trusted by 2,000+ practitioners worldwide.
Who's Behind This
Matthew — Naturopath, iridologist, and founder of IRISLAB.com. 15+ years building tools for holistic health practitioners.
From IRISLAB.com to HealthDataLab — two decades of building tools for natural health practitioners. We understand that every client is a unique tapestry of genetics, lifestyle, and health history.
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Founder seats
0
Launch year
Secure, efficient, and organised client consultations at your fingertips.
Learn moreYour holistic expertise augmented with a virtual assistant designed to streamline communication and client care.
Learn moreSeamlessly connect your iridology practice with HealthDataLab's visual health mapping tools.
Learn moreFounding Cohort
We're onboarding our first 20 practitioners with hands-on support and pricing that won't change.
No generic sign-up flow. We'll set things up together and make sure you're comfortable before your first client uses it.
Your feedback goes directly to the people building this. You'll help us get the details right for practitioners like you.
Your founding rate stays with you, even as prices change. Plus an extra year free while we're still in beta.
Pricing
Choose the programme that fits where you are. Most practitioners start with the Course.
Full 12-week longevity practitioner training with platform access, certificate, and AI tools.
or 3 × £199 · ~£50/mo effective
or pay in 3 monthly instalments →
12-week course (recorded + live sessions)
Holistic Longevity Practitioner Certificate
30 report credits/mo for 12 months
Full AI suite: Health, Herbal, Supplement, Diet, Diagnostics
AI Practice Growth Advisor
Client management, tracking & async chat
Full course community access
The 12-week course covers longevity science, client assessment, supplement and herbal protocols, AI tools, practice growth, and certification. Full curriculum released to enrolled members before Week 1.
Live sessions begin [TBC].
Recorded modules release weekly. Your founding cohort is small enough that Matthew personally reviews your progress.
Taught by Matthew, founder of IRISLAB.com and practising naturopath/iridologist for 15+ years.
30-day money-back guarantee · Super Early renewal: £39/mo (locked for life)
Everything in the Course, plus direct access to Matthew. Start on the right trajectory — reach altitude faster.
or 6 × £250 · ~£125/mo effective
or pay in 6 monthly instalments →
Everything in the Course tier
1 × 30-min 1-on-1 call with Matthew per month
Weekly group case review sessions
Enhanced AI Business Advisor
Unlimited report credits
Priority support + early access to new features
30-day money-back guarantee · Super Early renewal: £79/mo (locked for life)
Not ready for the full course?
Just starting out? We built this for you.
then £19/mo after 3 months
3 report credits/mo
Mini course: "Your First 10 Longevity Clients"
AI Practice Growth Advisor
Basic AI Health Advisor
Community (view only)
Platform tools only. No course, no certificate, no community.
Cancel anytime
15 report credits/mo
Client management & progress tracking
Async client chat
Full AI health chatbot suite
Super Early and Founding Member pricing is locked permanently — your rate never increases, even if you change tiers. Free iridology add-on included when it launches.
| Launchpad | Minimum | Course | Signature | |
|---|---|---|---|---|
| Report credits | 3/mo | 15/mo | 30/mo | Unlimited |
| Client management | — | ✓ | ✓ | ✓ |
| Progress tracking | — | ✓ | ✓ | ✓ |
| Async client chat | — | ✓ | ✓ | ✓ |
| AI Health Advisors | Basic | Full suite | Full suite | Full suite |
| AI Practice Growth | ✓ | — | ✓ | ✓ |
| AI Business Advisor | — | — | — | Enhanced |
| Course access | Mini course | — | Full 12-week | Full 12-week |
| Certificate | — | — | ✓ | ✓ |
| Community access | View only | — | Full access | Full access |
| 1-on-1 calls with Matthew | — | — | — | 1/month |
| Weekly group sessions | — | — | — | ✓ |
| Eff. monthly cost | Free → £19 | £99 | ~£50* | ~£125* |
| Year 2+ renewal | £19/mo | £99/mo | £39/mo* | £79/mo* |
* Super Early / Founding member rates shown. Standard rates may differ.